Check out this redesign for Imokilly Cheese.::thumbs up::
“I used hand rendered type, textured greaseproof paper and a limited colour palette to deliver a high-end feel to the artisan product, but retained a light heartedness with the tone of voice on the content, and the new tagline “All The Way From East Cork”. To encourage reusability, the back of the box is perforated and contains recipes which can be put on your fridge or in a recipe folder. The wine recommendations, recipes and cheeseboard flags are all ways of making eating this cheese an experience, rather than a banality. “
Designed by Fatti Burke
Saw this and thought of Bex with the cheese reference haha! Lovely piece of packaging too. Nothing too over the top just a interesting colour way.
(via jthompsondesign)
