Very cool set of posters from Jack Daniels done by Helms Workshop and Jon Contino - both of which im big, big, fans of. These posters just scream ‘Murica and I love the honesty behind it. Refreshing break from all the god damned campaign ads.
Video links are below about the process and whatnot. Never pictured Jon Contino looking like he does. Weird.
Last month I completed a placement at an agency based in Macclesfield called Vibe, I thoroughly enjoyed my time there, everyone was really welcoming and made me feel relaxed. While I was there I can’t explain how much I actually learnt, from understanding the how an agency works, being in an agency atmosphere, to understanding some of the restrictions that come with designing for the real world.
Whilst I was there I was given the brief to create a brand for a company which sells display products, mainly focusing on banner stands, exhibition stands, etc. I was given a overview of the brands vision, values and promises, and from this I was to create a brand which said all these things from the name to the final outcome.
I began like you would any brief researching competitors, what they offer, how they sell themselves, how they approach there customers etc. From looking at this I then started to get a feel for what was already out there and how this company was going to stand out. So I started trying to come up with a name which is a big task in itself, after much brainstorming, I was shown the way in which vibe tackle this task by narrowing down into different headings, such as descriptive, emotive, I eventually came up with Oomph. This came from the idea that the display products add extra impact to any exhibition with them bring big, bold and effective. I felt the word oomph added that playful nature that the brand wanted. Once I had this and the direction I wanted it to go in, playful, friendly and fun I started to design.
The final logo which I settled with was a quirky and bold completely fitting to the brand, using a combination of colours which were warm but also bold, keeping in with the brands vision. When designing the stationary I wanted to keep with this playful nature, using language such as “oo its landed” and “you’ve got oomph”.
I would just like to say a big thank you to Vibe for having me!